Airport Advertising
Advertising impact and audience measurement set for discussion at AAA Retail & Commercial Forum
Advertising – a key source of non-aeronautical revenue for airports – will feature as a key topic of discussion at the Australian Airports Association (AAA) Retail & Commercial Forum on 21-23 July.
Blockbuster extra-curricular programme for AAA Retail & Commercial Forum takes shape
The Australian Airports Association Retail & Commercial Forum, scheduled for 21-23 July in Sydney, will include a blockbuster programme of seven extra-curricular activities.
Majestic Pride and Times OOH make bold branding statement at Goa Manohar International Airport
Majestic Pride Casino has joined forces with Times OOH to launch a striking advertising installation, described as the first of its kind in Goa.
Extime JCDecaux Airport’s advertising solution drives strong engagement at Paris airports
Among the first to adopt Airport Live Triggering, Printemps Haussmann launched a programmatic DOOH campaign at Paris-Charles de Gaulle Airport in late 2024, targeting American and Asian travellers to drive foot traffic to its store.
‘Big, bold, beautiful’ – TIM Delhi Airport Advertising unleashes ‘revolutionary’ platform at new-look Terminal 1
“The new T1 introduces a revolutionary integration of digital and static media, meticulously designed to enhance passenger experience and brand storytelling,” says TIM Delhi Airport Advertising.
Groupe ADP maintains growth in average retail spend despite headwinds
Groupe ADP has reported first-quarter revenues to 31 March, with its Retail and Services division posting a +14.8% rise year-on-year to €489 million.
Bahrain Duty Free reveals AI-powered multi-location corporate advertising campaign
The campaign, which encourages shopping with the travel retailer, has been amplified via a strategic roll-out across Bahrain Airport advertising assets, social media platforms, local radio stations and prominent main road signages.
Heathrow Airport posts slight growth in Q1 retail income as traffic slips
London Heathrow Airport posted a +1.2% increase in first-quarter retail revenue year-on-year, to £170 million (US$226 million), despite a -1.6% slide in passenger volumes.
Key topics revealed as strong AAA Retail & Commercial Forum programme takes shape
The organisers of the fourth Australian Airports Association Retail & Commercial Forum have revealed key topics to be addressed at this year’s event in Sydney on 21-23 July, as a compelling programme takes shape.
Interview: How Abdulaziz Al-Asaker and Riyadh Airports Company are shaping a new aviation future
“All these airport expansion projects are driven by Vision 2030. I am part of this vision and that makes me so proud – I have helped deliver it for the future.” The words of Riyadh Airports Company Chief Commercial Officer Abdulaziz Al-Asaker underline the sense of destiny within the Saudi aviation market.
Extime Paris: Consumer communication and developing a digital eco-system
In the latest in our series on the evolution of the Extime Paris retail and hospitality concept, Groupe ADP Chief Marketing Officer Caroline Blanchet addresses the opportunity that a digitally connected eco-system represents.
Expanded retail and dining network boosts London Gatwick Airport commercial performance in 2024
A series of new and upgraded stores and restaurants helped drive a +16.2% surge in London Gatwick Airport retail income to £241.3 million (US$312 million) in 2024, the airport company has reported. The growth outpaced a +5.7% increase in passenger traffic to 43.2 million.
