CHINA (HONG KONG). Hong Kong travel retailer cdf Beauty officially launched its e-shop on TripurX WeChat Mini Program this month.
The China Duty Free Group business in Tung Chung, Lantau Island represents TripurX’s first non-Mainland retailer launch of its increasingly popular online pre-order and payment service.
Customers can now use the TripurX Mini Program to complete online pre-orders and pay directly to cdf Beauty’s overseas WeChat payment account.
WeChat Pay then automatically completes the transaction through preferential exchange rates (as pictured below).
This E-TR shopping function will assist the retailer and consumers by improving the speed and convenience of transactions, TripurX said.
Users choose products, add to their shopping cart, fill in personal information and pick-up date, then pay through WeChat Pay.
After they complete the payment and confirm the order, users can go to the store and pick up the product directly.
cdf Beauty features many well-known international beauty brands such as Estée Lauder and Lancôme at attractive prices and with regular promotions.
Users can now browse store and product information in detail on the TripurX Mini Program. They can view retail prices and discount promotions in advance, confirm inventory availability in real time and book in advance, thus avoiding in-store disappointment from any out of stock situations.
Before placing an order, users can also view shopping guides and confirm whether there are coupon offers.
Due to travel limits during the COVID-19 crisis, cdf Beauty’s current online booking function is currently benefiting local customers living in Hong Kong. But for Mainland customers, this is also a shopping channel worth saving, TripurX said, adding, “It is believed that in the near future, users in both areas will be able to share this convenient service.”
Previously TripurX has provided online booking services for CDFG’s three duty-free shops in Cambodia. Users can book online, secure inventory in advance, and then make offline payments to pick up products.
cdf Beauty’s debut on TripurX and the opening of the online booking and payment function will offer a more imaginative future for overseas retailers who are struggling to attract Chinese consumers, TripurX said.
“More overseas retailers can apply this cooperation model to get effective orders and real-time payment from users on TripurX to realise pre-marketing and pre-sales. By combining TripurX’s professional and multi-dimensional marketing and operation methods, retailers can obtain high-traffic exposure, improve customer awareness, guide and stimulate conversion purchases. As a result, online sales, online to offline processing, and in-store sales can be maximised.”
TripurX currently has over 10 million users. “In the future, TripurX is confident to bring more retailers and brands which are popular among Chinese consumers, to create a more convenient outbound shopping experience,” the company said.
TripurX also plans to engage with overseas travel retailers, playing a role as a “bridge” to Chinese consumers. “By providing professional solutions to win Chinese consumers with strong consumption power, we will create mutually beneficial value for retailers,” it said.
