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CHINA. China Duty Free Group (CDFG) is celebrating the successful opening of the first Rimowa duty free store in Greater China at the retailer’s Sanya Duty Free complex on Hainan Island.
The 65sq m store, opened on 29 July, is only the high-end luggage brand’s second store in Asia, following an earlier entry in South Korea. It offers a wide range of suitcases and other luggage items in a range of colours and styles. Rimowa, which CDFG described as the world’s largest luggage brand, has opened a number of stores in key Chinese cities over recent years, including Beijing, Shanghai and Shenyang.
CDFG said the opening was part of a commitment to offer its customers “more comprehensive high-end choices”.
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The Rimowa store is part of CDFG’s drive to offer a comprehensive range of upscale items for offshore duty free shopping |
CDFG pioneered the concept of offshore duty free shopping at Sanya, where it opened on 20 April, 2011. The 7,000sq m store has enjoyed stunning success, buoyed by being able to offer Chinese tourists similar duty free shopping rights as foreign travellers.
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Coming soon from The Moodie Report China: ‘China Duty Free Group – Travel retail’s rising star’ |
Sanya Duty Free Store has two floors, offering cosmetics & fragrances, jewellery, watches, leathergoods and many other categories, including almost 100 luxury brands. Top names include Gucci, Tiffany, Emporio Armani, MCM and Coach.
CDFG told The Moodie Report that the average daily number of customers since opening day has reached over 10,000. A spokesperson said that adjusting the brand structure according to Chinese consumers’ needs and preferences had led to a wave of upscale cosmetics counters being introduced, including Kiehl’s, SK-II, La Mer, Laneige, Sisley, Sekkisei, HR, Sulwhasoo and Givenchy.
The retailer has also established Armani, Fossil, Bvlgari, Seiko, Ernest Borel, Guess and other high-end stores and upgraded the storefronts of the sunglasses and Swarovski shops.
NOTE: The Moodie Report China is delighted to announce that it has been appointed to produce a special publication tracking the proud history and future development of CDFG.
“˜China Duty Free Group – Travel retail’s rising star’ is a pioneering bi-lingual project that will be published to coincide with the TFWA World Exhibition in Cannes. It will also be distributed digitally to The Moodie Report’s entire e-readership and archived permanently on The Moodie Report.com
Limited advertising opportunities are available. For details please contact Martin@TheMoodieReport.com
*NOTE (2): The Moodie Report China is the only trade publication dedicated to travel retail’s fastest-growing market. For your free first-year subscription to The Moodie Report China e-zine, please e-mail Martin Moodie at Martin@TheMoodieReport.com
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(Above and below): China Duty Free has introduced a wide range of luxury and premium brands in Sanya |
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