INTERNATIONAL. Welcome to the fourth edition of the Travel Retail Superstars Awards.
These awards celebrate the frontline and back office heroes, heroines, managers and staff within the travel retail community who consistently go above and beyond the call of duty to serve travelling consumers.
They highlight the achievements of travel retail and food & beverage employees across the airport, airline, downtown store and cruise sectors, and celebrate the strength of the human spirit, resourcefulness and ingenuity in the industry.
The Travel Retail Superstars Awards were judged by an illustrious panel comprising:
The Travel Retail Superstars Awards 2024 Categories
Star Team – An award that celebrates those teams who have pulled together, working seamlessly, enthusiastically and effectively, while inspiring each other and those around them. It recognises teams who have gone beyond the call of duty, together, to make a difference and to get the job done to the highest standard.
Star Individual – This award recognises those people who everyone loves to work alongside and encounter in the workplace. For those individuals who always show up both for work and for others, who strive to walk the extra mile, who display integrity and passion, and who communicate with sincerity, friendliness and conviction.
Innovation: Team or Individual – This award is for those who have provided a difference to the business through offering innovative ideas that have been adopted (especially company-wide), and have led to increased efficiency, improvements, profitability or enhanced customer service.
Humanity, Leadership & Inspiration: Team or Individual – An award that celebrates those who have shown that leadership is an action, not just a position, and who encourage good citizenship through compassion and empathy and responsibility.
* For each of the categories, there are awards for four separate regions: Americas, Asia Pacific, Europe and Middle East & Africa. That offers 16 award opportunities.
And the winners are…
Humanity, Leadership & Inspiration – Back Office – Asia Pacific
Winner: Jackllyn Chau, Lagardère Travel Retail Singapore Vice President of Human Resources, Changi International Airport
Why she was nominated: Jackllyn was recognised for here efforts in creating opportunities for employees to develop their skills and take ownership of their contributions. From organising meal preparations at Willing Hearts to spearheading environmental initiatives with Waterways Watch Society, her guidance has fostered a strong culture of volunteerism, environmental stewardship and collaboration.
Why she won: Jacklyn exemplifies outstanding leadership through her dedication to noble causes. Her efforts have driven transformative initiatives, shaping Lagardère Travel Retail Singapore’s CSR efforts.
Humanity, Leadership & Inspiration – Frontline – Americas
Winner: The Bridge Travel Essentials Store, Dallas Fort Worth International Airport
Why they were nominated: The Bridge at Dallas Fort Worth International Airport exemplifies social entrepreneurship, combining a travel essentials store with a mission to support the local community and create opportunities for individuals rebuilding their lives.
The team actively engages operators in its initiatives, helping The Bridge Homeless Recovery Center in Dallas serve 600 homeless citizens daily and provide shelter to 300 nightly. Since its opening in December 2023, the store has contributed over US$47,000 to the Recovery Center, showcasing its dedication to creating a positive local impact.
Why they won: The Bridge at Dallas Fort Worth International Airport demonstrates the ethos of this award category by inspiring and collaborating with operators on meaningful initiatives, fostering a culture rooted in compassion, empathy and social responsibility.
Humanity, Leadership & Inspiration – Back Office – Americas
Winner: Sean Gazitua, WTDC President and CEO
Why he was nominated: As the third-generation President of WTDC, a worldwide logistics specialist and Foreign Trade Zone, Sean has steered the company’s philanthropic initiatives, directly benefitting hundreds of children and women.
His key sustainability efforts demonstrate a strong commitment to environmental responsibility, setting a benchmark for corporate responsibility in the logistics industry.
Sean’s approach, which encourages duty-free and travel retail clients to participate in community drives, strengthens relationships and maximises the company’s community impact.
Why he won: A standout example of leadership excellence, Sean continues to guide the company toward success while championing innovation and community service.
Humanity, Leadership & Inspiration – Back Office – Middle East & Africa
Winner: Lagardère Travel Retail UAE, Zayed International Airport
Why they were nominated: The Lagardère Travel Retail UAE team has fostered an employee-centered culture through wellness programmes, employee benefits and a balanced work schedule.
They have also led CSR efforts by joining the Emirates Nature WWF Leaders of Change Program, with over 50 employees taking part in more than 200 voluntary sessions within four months, demonstrating their commitment to wellbeing and community impact.
Why they won: Lagardère Travel Retail UAE demonstrated effective leadership by fostering a people-driven workplace, committing to a positive, balanced work environment and engaging employees in social responsibility initiatives.
Humanity, Leadership & Inspiration – Frontline – Europe
Winner: Alison Duke, Blackjack Promotions, Newcastle Airport
Why she was nominated: Alison’s perseverance and unwavering support have been crucial in uniting her team and driving business growth, with her influence extending both within the organisation and at Newcastle Airport.
She has provided essential emotional and practical support, including home visits and regular check-ins with team members undergoing medical treatment.
The difference she made was evident in how team members felt valued, respected and empowered, which led to greater collaboration and productivity.
Her commitment to fostering unity and nurturing talent has not only boosted morale but also turned challenges into opportunities for growth and success.
Why she won: Truly deserving of this honour, Alison’s leadership was transformative for the Newcastle team, creating a supportive and safe space while nurturing a culture of resilience which resonated throughout the organisation.
Innovation – Back Office – Asia Pacific
Winner: Brand Management and Design Team (Matt Liao, Jin Cheng, Lin Qiao, Minglu Lyu, Fan Wang, Yiran Wang, Mo Chen), China Duty Free Group (CDFG)
Why they were nominated: The Brand Management and Design Team of CDFG’s Brand and Marketing Department took full charge of the C-LOONG campaign, a pioneering initiative that introduced the first IP based on the 12 Chinese zodiac signs in China’s duty-free industry.
This innovative concept has been rolled out across CDFG’s online and offline retail channels, establishing it as a cultural hub for a global audience.
Why they won: CDFG’s Brand Management and Design Team exemplifies innovation, with their creativity and collaborative approach being key to enhancing the company’s premium image, reinforcing its consumer appeal and its position in a competitive market.
Innovation – Back Office – Middle East & Africa
Winner: Dubai Duty Free Merchandising Team (Oracle SIM Handheld Devices), Dubai International Airport
Why they were nominated: The Retail Support – Merchandise Team at Dubai Duty Free has been instrumental in revolutionising operational processes with the introduction of Oracle SIM (Store Inventory Management) Handheld Devices.
This innovation has digitised inventory management, reduced paper waste and optimised the workflow of both merchandisers and shop floor staff.
Why they won: The Dubai Duty Free Merchandising team’s trailblazing initiative reflects the essence of innovation, preparing the organisation for future technological trends and reinforcing its competitive advantage in a dynamic travel retail landscape.
Innovation – Frontline – Middle East & Africa
Winner: Edreena Poras, Emirates Leisure Retail Bars & Restaurants, Dubai International Airport
Why she was nominated: Edreena has exemplified outstanding leadership and innovation throughout her 13-year service at Emirates Leisure Retail.
One of Edreena’s key contributions was developing internal airport magazines, which has been instrumental in boosting team morale and fostering communication across outlets.
In the face of difficult situations, such as the severe Dubai weather in April 2024, she proved her commitment to operational success. Edreena’s ability to manage complex tasks and high-pressure challenges highlights her valuable contributions to the company.
Why she won: Edreena’s innovative approach consistently sets her apart, driving outstanding sales results and leading her team to further success.
Star Individual Award – Back Office – Americas
Winner: Sean Gazitua, WTDC President and CEO
Why he was nominated: A widely respected leader in the industry, Sean’s exceptional leadership at WTDC is evident in his strong commitment to operational efficiency, employee wellness and community service.
Notably, he has maintained a stellar safety record, with zero accidents reported since 2004, and launched comprehensive health programmes that promote both physical and mental wellbeing.
Under his guidance, WTDC has set high standards in the logistics sector, with impactful philanthropic initiatives, innovative employee engagement programmes and sustainability efforts.
His leadership is also marked by his empathy, dedication to education and active service on various boards, reflecting his strong values and commitment to corporate responsibility.
Why he won: Sean embodies passion, purpose and professionalism, defining him as an exceptional Star Individual. His dedication and example inspire others to give back and support their communities.
Star Individual Award – Frontline – Americas
Winner: Ahmad Nicolas Salibi, Bacardi Retail Ambassador, Buenos Aires Ezeiza Airport
Why he was nominated: Nicolas’ leadership has been a driving force behind consistent results at Ezeiza. Through his exceptional relationship skills, he has not only strengthened partnerships but also increased brand visibility and ensured ongoing sales performance. His impact is a major factor in the company’s commercial success.
Why he won: Nicolas embodies the qualities of a Star Individual, showcasing a remarkable passion and pride in his role, and consistently delivering outstanding results.
Star Individual Award – Back Office – Asia Pacific
Winner: Leela Ahmed, Maldives Airports Company Associate General Manager, Business Planning & Reporting, Duty Free Department, Velana International Airport
Why she was nominated: Leela has demonstrated a broad skill set across several areas throughout her decade-long service at Maldives Duty Free, including Finance, Business Development, Business Planning, and Management Reporting, as well as stepping into the Acting Head of Duty Free role.
Over the past year, Leela has led the Business Planning & Reporting for the duty-free department, overseeing budget preparation, performance reviews and key presentations for major seminars. She guided her team through successful business development initiatives that met sales targets for 2023 and maintained strong momentum to achieve half-year sales goals for 2024.
Why she won: Leela exemplifies the qualities of a Travel Retail Superstar, excelling in sales while managing a wide range of business functions with expertise and dedication.
Star Individual Award – Frontline – Asia Pacific
Winner: Rocky Khan, Bacardi Retail Ambassador, Heinemann Sydney Airport
Why he was nominated: Rocky has been an integral member of the Bacardi team for 18 years, consistently delivering outstanding results through his passion for the brand and proactive communication.
Fluent in five languages, he excels in engaging customers, particularly in the premium category, and is a leading contributor to annual sales.
Rocky is renowned for his mentorship, extensive product knowledge and skill in cultivating enduring customer relationships. His recent achievements, which include selling high-value items such as the Patrón en Lalique bottles, have further boosted his reputation as a top performer.
Why he won: Rocky is truly a Star Individual, driving exceptional sales as a Retail Ambassador while leading shop floor training and mentoring new ambassadors, providing valuable support to his colleagues.
Star Individual Award – Frontline – Europe
Winner: Roxana Brudan, Whyte & Mackay Brand Supervisor, Paris Charles De Gaulle (CDG) Airport
Why she was nominated: Roxana is a vibrant force in the company’s Paris team, blending passion and empathy to uplift those around her.
As a trailblazer in the whisky industry, she builds meaningful customer connections, empowers women and celebrates the luxury heritage of the French capital. Her contributions make her an invaluable asset to both her team and the brand, leaving a lasting impact on the customer experience.
Why she won: Roxana’s contributions to Paris CDG reflect the qualities of a Star Individual, excelling in both business results and fostering an inclusive, supportive environment. Her role at Paris CDG goes beyond service, making her an exceptional brand ambassador.
Star Individual Award – Back Office – Middle East & Africa
Winner: Vishnu Raj Raju, Emirates Leisure Retail & MMI Chef de Partie, Dubai International Airport
Why he was nominated: As a Chef de Partie, Vishnu has proven to be an invaluable asset to the Giraffe Concourse D team. He consistently supports senior chefs and fosters a culture of excellence, ensuring the kitchen operates with efficiency and delivers a high level of service.
His commitment to quality is reflected in the team’s stellar performance in legal food safety audits and a 4.1 Google rating.
Why he won: More than a Chef, Vishnu’s dedication and hard work stand out as he consistently fulfils his responsibilities while supporting his colleagues, representing the key qualities of a Star Individual.
Star Individual Award – Frontline – Middle East & Africa
Winner: Mushtaque Nuriddin Nadkar, Dubai Duty Free Sales Assistant, Dubai International Airport
Why he was nominated: Mushtaque consistently upholds a high standard of service, exhibiting a combination of skill and professionalism.
His commitment is evident in the positive feedback and recommendations from customers over the years. Beyond providing excellent service, Mushtaque actively pursues growth through continuous learning, ensuring that he continues to set the standard within travel retail.
Mushtaque became even more notable for his prompt response when a customer collapsed, ensuring they were safely positioned to prevent further injury. His quick thinking and compassionate actions played a key role in stabilising the situation, with the customer later acknowledging his efforts as potentially life-saving.
Why he won: Mushtaque defines the qualities of a Star Individual with his commitment to exceptional service, leadership and team support, which has earned him widespread recognition.
Through his mentoring, outstanding results and extraordinary actions, including saving a life, he has proven his dedication to his team and demonstrated exceptional leadership.
Star Team – Back Office – Americas
Winner: Lagardère Peru, Lima Airport
Why they were nominated: The Lagardère Peru team has been recognised for its remarkable contributions to the development of the new terminal project at Lima Airport, successfully managing 18 projects across 7,000sq m of duty-free and F&B spaces.
Despite significant challenges, the collaboration between the travel retailer and Lima Airport Partners has delivered remarkable results, making the new terminal a standout retail destination in Latin America and a centre for Peruvian gastronomy.
With a focus on community impact, sustainability and job creation, Lagardère Peru’s success has set a new standard for airport projects in the region.
Why they won: Distinguished by impactful initiatives and strong collaboration, Lagardère Peru stands out as a Star Team. Their dedication to enhancing teamwork, improving the overall passenger experience, and pioneering innovative concepts has earned them this well-deserved recognition.
Star Team – Frontline – Americas
Winner: #OneDFW, Dallas Fort Worth International Airport
Why they were nominated: The #OneDFW team at Dallas Fort Worth International Airport embodies a community-centric approach, consistently going beyond the call of duty to deliver exceptional customer experiences through collaboration and strong commitment.
Their efforts have driven increased customer satisfaction, passenger growth and revenue, earning recognition with awards such as the 2023 ACI Airport Service Quality Award and the 2024 Skytrax World Airport Award for Best Airport Staff Service in North America.
Why they won: A true Star Team, #OneDFW’s focus on customer-first service has sparked a competitive spirit among both concessionaires and employees. This commitment has elevated service standards, increased profitability for concessionaires, boosted customer satisfaction and helped drive higher passenger traffic over the past year.
Star Team – Back Office – Asia Pacific
Winner: Lagardère Travel Retail Singapore, Changi International Airport
Why they were nominated: Lagardère Travel Retail Singapore’s team, under the guidance of Vice President of Human Resources Jackllyn Chau, is united by a common commitment to operational excellence.
The team’s success is rooted in empowerment and team spirit, community impact, going above and beyond, celebrating cultural heritage, and championing diversity and inclusion.
Why they won: The team’s dedication, inspiration and collaborative spirit extend beyond usual job roles, perfectly capturing the essence of a Star Team.
Star Team – Frontline – Asia Pacific
Winner: Azzurra One Enterprise, multiple airports in Australia
Why they were nominated: Led by its Founder and Executive Director Toni Martello, Azzurra One seeks to distinguish itself through a human-centric approach that combines successful results with a deep passion and care for the brands it represents.
As a trusted partner of Taylors/Wakefield Wines in Australia, for example, Azzurra One has played a pivotal role in the brand’s success. Underpinned by the support of its dedicated ambassadors, the family winery’s luxury portfolio has seen an +80% increase in sales over the past year.
In addition, the team consistently offers valuable insights into global consumer trends, establishing a new benchmark for meeting customer needs.
Why they won: Azzurra One has earned its place as a Star Team for consistently surpassing expectations through its combined commitment, helping to achieve exceptional results.
Star Team – Back Office– Europe
Winner: Blackjack Promotion UK Talent Team
Why they were nominated: The nine-member Blackjack Promotions talent team is dedicated to a rigorous seven-day-a-week schedule, ensuring all client needs are fulfilled, whether from brands or retailers.
The team has been notable for its effective management and scheduling of the field staff while responding to client requests around the clock to ensure uninterrupted airport operations during critical times.
In particular, the Blackjack Promotions talent team stood out for their swift and effective response to two major service recovery incidents. They tackled unexpected changes in the competitive landscape and the sudden agency withdrawals at Heathrow Airport with impressive speed and coordination.
Why they won: The Blackjack Promotions UK talent team deserves this recognition for embodying the core values of teamwork and dedication in travel retail, consistently upholding high service standards at the airports it serves.
Star Team – Back Office – Middle East & Africa
Winner: Lagardère Travel Retail UAE, Zayed International Airport
Why they were nominated: Lagardère Travel Retail UAE stands out for its remarkable achievement of expanding significantly over the past 12 months, with the opening of 19 outlets at Zayed International Airport (13 retail and six F&B).
This success was a result of the team’s commitment to staff training, regular brand sessions and interactive customer engagement, which has also led to impressive commercial results in the first six months.
The team excels in promoting a strong employee-centered culture and commitment to community support, demonstrated through participation in CSR initiatives, enhancing both employee wellbeing and social responsibility.
Why they won: The team’s hard work and seamless collaboration have been pivotal in delivering outstanding results, truly capturing the essence of a Star Team and highlighting how effective behind-the-scenes teamwork leads to exceptional outcomes.
Star Team – Frontline – Middle East & Africa
Winner: Lagardère Travel Retail UAE, Zayed International Airport
Why they were nominated: The Lagardère Travel Retail UAE team has shown its commitment to operational excellence through tailored staff training, strong collaboration with key departments and successful customer engagement strategies.
The team’s emphasis on product knowledge, interactive sales methods and performance metrics were key to outstanding sales conversions and high customer satisfaction, highlighting its dedication to continuous improvement.
Their strong teamwork and dedication to elevating customer experience have ensured immediate success while laying the groundwork for future growth.
Why they won: As a standout Star Team, they quickly opened and operationalised multiple stores, setting their teams up for success since they began operations. Their focus on diversity and inclusion, impressive growth and seamless collaboration across teams led to remarkable results, evident in their high Gallup scores.
Congratulations to all our winners. ✈
