SWITZERLAND. Swiss cellular cosmetics brand Cellcosmet partnered with Lagardère Travel Retail Switzerland on an elegant pop-up space at Geneva Airport.
The animation, which ran throughout September and October, highlighted the brand’s Swiss-made quality, scientific expertise and cellular cosmetics know-how.
Visitors to the pop-up learned about Cellcosmet’s cellular skin science heritage and its hero CytoPep Cellular Extract ingredient through bespoke skincare consultations and product discovery.
In addition, the activation marked the debut of Cellcosmet’s latest innovation for 2024: the CellLift Neck and Décolleté cellular cream.
Developed by Cellcosmet’s Swiss-based laboratory, this product addresses the specific requirements of the neck and décolleté area, providing specialised, targeted care to enhance skin vitality and resilience.
“This pop-up installation at Geneva Airport complemented our established presence and reinforced our commitment to bring Swiss-made skincare excellence to travellers from around the world,” commented Cellcosmet CEO Tancrède Amacker.
“We are proud to reinforce our partnership with Lagardère, seizing this new opportunity for enhanced visibility at Geneva Airport – right in the region where our brand originates.”
“The Cellcosmet animation in Place Centrale was a great success,” added Lagardère Travel Retail Switzerland Commercial Director Marie Lafille. “It provided travellers with personalised skin advice and diagnostics while they explored exceptional products.
“Moreover, featuring a renowned Swiss brand in a Swiss airport like Geneva creates a perfect synergy. This collaboration truly enhances the traveller experience by blending premium skincare with local pride.”
Developed at the brand’s laboratory in Le Mont-sur-Lausanne, Switzerland, each Cellcosmet product is formulated to promote skin regeneration. Cellcosmet helps maintain the skin’s microbiome, ensuring optimal health and skin quality. At the core of Cellcosmet’s offerings is its exclusive CytoPep Cellular Extracts, renowned for their potent revitalising properties. ✈
