CHINA. Swiss skincare, beauty and wellness brand Cellcosmet, owned by Cellap Laboratoire, has collaborated with China Duty Free Group for a pop-up activation at cdf Sanya International Duty Free Shopping Complex in Haitang Bay, Hainan province.
Themed ‘Cellular Technology-Powered Skincare’, the pop-up forms part of China Duty Free Group’s month-long shopping extravaganza – the Global Shopping Festival, launched last week.
The pop-up campaign comes hot on the heels of the brand’s successful livestreaming event at last month’s Hainan Expo. As reported, The Moodie Davitt Report Founder & Chairman Martin Moodie was on location to join Cellcosmet China General Manager Julia Sun for the livestream.
The space amplifies elements from the brand’s signature expression, the UltraCell Intensive. Dressed in the signature colour palette of red and white, the pop-up features a space shuttle concept to create an impression of galactic travel.
The pop-up showcases the brand’s bestselling lines and the redesigned sustainable packaging for UltraCell Intensive.
Cellcosmet’s upgraded bodycare range, including the Cellular Body Gel-Cream and Hand Cream, also feature at the store.
Visitors to the pop-up are assisted by a professional team of skincare consultants to address dermatological concerns and provide bespoke consultations.
The pop-up also includes product samples, allowing consumers to try out the ranges and experience the effects of Cellcosmet’s skincare technology.
To complete the experience, customers can enjoy gifts and other activities at the store.
The activation builds on the brand’s successful series of pop-up events in Beijing, Xi’an and Sanya, which started in November last year.
The brand noted that it will continue to expand its presence across China, with plans to extend its pop-up campaign to promote its skincare technology.
About Cellcosmet
In 1982, Cellcosmet Founder Roland Pfister established the Cellap Laboratoire, dedicated to the research and development of cell skincare products. His clinical pursuits at the forefront of cellular science led to the discovery of cellular therapy (based on the premise that a tired or stressed cell becomes revitalised when in contact with a young cell).
He was able to adapt this concept to the world of skincare by creating the revolutionary CellControl method, which preserves the powers of stabilised cellular extracts. This development continued in 1987 when, with the support of his spouse Edith Pfister and in cooperation with biologists, pathologists, dermatologists and skincare authorities, the Cellap Laboratoire launched the Cellcosmet and Cellmen brands for women and men.
Since its establishment more than 30 years ago, Cellcosmet – a member of the Swiss Association for the Protection of Origin of Cosmetics – has been committed to 100% Swiss R&D and production, bringing the natural Swiss anti-ageing skincare experience to customers in more than 30 countries and regions worldwide. ✈
