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The richly vibrant Magnifique feminine fragrance was unveiled to the world in Paris last night |
FRANCE. In one of the most spectacular fragrance launches ever, Lancôme last night unveiled its new feminine line Magnifique.
C’est Magnifique – the words of the Cole Porter classic rang out last night as Magnifique was introduced amid the spectacular, cavernous surroundings of le Grand Palais (Grand Palace), the giant glass exhibition hall first built for the Paris Exhibition of 1900.
The launch was held in front of a worldwide representation of consumer media, plus a large delegation of travel retailers (and The Moodie Report from the travel retail press), hosted by Eric Tarral, Managing Director Travel Retail Worldwide for L’Oréal Produits de Luxe International.
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(Left to right) Aldeasa Global Category Manager Perfumes & Cosmetics Olga Pardo; World Duty Free Europe Head of Category – Beauty & Luxury Goods Debbie Ansell; World Duty Free Fragrance Buying Manager Justine Kennedy; Aer Rianta International International Head of Perfumes & Cosmetics Emma Franklin; (Right) The Nuance Group Category Buyer Perfume & Cosmetics Europe Henrik Ottosson with Emma Franklin | |
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(Left): Asia/Pacific L’Oréal Luxury Products Division – Scental General Manager Rémi Chadapaux; DFS Group Vice-President Global Merchandise Manager Beauty Linda Allario; The Moodie Report Publisher Martin Moodie; (Right) L’Oréal Produits de Luxe International Managing Director Travel Retail Worldwide Eric Tarral; L’Oréal Produits de Luxe International Communications Director Travel Retail Worldwide Gersende de Barbeyrac | |
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Guests dined in the magnificent, cavernous surrounds of the Grand Palais while they awaited the unveiling of the then unnamed fragrance – the vibrant red backdrop offered a hint of what was to come |
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And for the next course… Magnifique was served in style at the Grand Palais | |
 You are unique – you are Magnifique |
| The Devil may wear Prada but the scarlet woman wears Magnifique. That was certainly the case at the spectacular launch of Lancôme’s much-anticipated new feminine fragrance in Paris this week. |
| More on The Moodie Blog |
The new line was introduced by recently appointed brand ambassador, US actress Anne Hathaway. The star of The Devil Wears Prada, Brokeback Mountain, Becoming Jane and The Princess Diaries made an impressive debut too, speaking without notes about her belief in Lancôme and her involvement in Magnifique.
We’ll bring you more details of her speech and of the launch, plus an extensive Picture Gallery, in coming days.
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