Chabot Armagnac has introduced new gift-box packaging for its flagship Napoléon Reserve and XO Superior expressions.
The company expects the upgraded packaging to increase the spirits’ on-shelf presence in travel retail and their appeal as gifting items.
Chabot Napoléon Reserve, which comes in a dark green frosted bottle, is presented in a green box. According to Chabot, Napoléon Reserve is the best-selling Armagnac in Asia. It is aged up to 20 years and is available in 70cl and 1-litre sizes.
Chabot XO Superior’s new look features a gold-on-black gift box. XO Superior is available in three sizes: 70cl, 1-litre and 1.5-litres.
Both gift boxes feature double-sided artwork: one with a square in the centre and the other with a bottle-shape outline.
Chabot Armagnac President Kathleen Gentzbourger said: “The new packaging makes this an ideal impulse purchase for gifting and is sure to stand out on travel retail shelves.
“These latest design innovations are another great example of the visually-appealing nature of our signature Armagnac products and we are confident it will contribute to our strong growth in the duty free spirits category.”
