FRANCE. Maison Bollinger has introduced the latest expression in its PN cuvée series, PN TX20, to global travel retail.
According to the Maison, PN TX20 builds on the success of previous editions and underscores its commitment to delivering terroir-driven prestige Champagnes in premium travel retail environments.
The cuvée is now available across key airports in Europe, Asia and the Middle East.
An immersive ‘roadshow’ activation at Paris Charles de Gaulle Airport Terminal E, within Extime Duty Free, introduces travellers to the PN TX20 with interactive elements designed to drive engagement and conversion.
According to Bollinger, the PN TX20 roll-out reflects rising demand for artisanal, provenance-led Champagnes in travel retail, and aligns with its broader premiumisation strategy.
The Maison said the Paris pop-up sets the tone for a series of high-visibility activations planned throughout 2025.
PN TX20 takes its name from the 2020 base vintage and village of Tauxières, from which the Pinot Noir is sourced. The edition continues the Maison’s exploration of singular terroirs in Champagne which express the minerality and structured depth characteristic of Bollinger’s Pinot Noir.
PN TX20 is produced predominantly using Pinot Noir from the 2020 vintage, with complementary parcels from Aÿ and Avenay.
A portion of the wine is vinified in small oak barrels, enhancing its texture and structure, while over four years of lees ageing contributes to its depth and complexity.
The cuvée offers notes of ripe stone fruit, citrus zest, dried apricot, roasted hazelnut and a delicate saline finish.
Presented in a sleek bottle with bold typography, PN TX20 was designed to appeal to both seasoned collectors and new Champagne drinkers.
Champagne Bollinger General Manager Charles-Armand de Belenet commented, “This cuvée, made entirely from Pinot Noir, is ingrained in what has become the very essence, the DNA of Champagne Bollinger – an inimitable vision of an iconic grape variety and uncompromising efforts to fulfil the mission we started in 1829 as creators of taste.” ✈
