Chanel partners Dufry with life-size snow globe pop-up at London Stansted : Moodie Davitt Report

UK. Chanel has partnered with London Stansted Airport and Dufry for the airport debut of the Chanel Snow Globe.

Customers in Dufry’s World Duty Free shop are invited to step inside the pop-up to personalise gifts and cards for the festive season with a complimentary, hand-written message by an expert calligrapher.

There is also the chance to utilise the Chanel Holiday Collection through a mini makeover from a Chanel make-up artist and to have a complimentary hand & arm massage.

True Trinity: Dufry has commended Stansted and Chanel for their part in the activation

World Duty Free Head of Beauty in the UK Delphine Poultney praised the Trinity collaboration between the retailer, brand and airport. “Customers will definitely enjoy discovering the Chanel Christmas gift lines and will appreciate the opportunity to personalise their gifts and purchases to make them even more special,” she continued.

The pop-up has landed in time for festive gift purchasing

Chanel Managing Director Olivier Nicolay added: “We are thrilled to launch the Chanel Snow Globe, the first of its kind to open in an airport and a wonderful moment for visitors to begin the festive season. London Stansted Airport has evolved dramatically in recent years and is now a great destination for this immersive shopping experience.”

London Stansted Airport Commercial Director Aboudy Nasser said: “The pop-up is arriving just in time for the excitement of the festive travel season and we’re delighted that our travellers will get a first glimpse of the designer Christmas range and limited-edition pieces while planning their festive shopping.”

It is the first time Chanel has introduced the concept in an airport environment

In collaboration with Globuy

As a lead partner of The Moodie Davitt Report, this story will also appear in coming days in Chinese and with a consumer voice on fast-growing Chinese B2C WeChat social media account Globuy [玩转全球免税], as part of a new collaboration between Globuy owner Extra-Aile Media in Shanghai and The Moodie Davitt Report.
Globuy aims to become “the KOL of Chinese travel retail” and already has 400,000 followers and a monthly audience of 1 million views for its WeChat social media platform promoting new launches, product availability, promotions and special offers.
Going forward, selected stories from The Moodie Davitt Report.com’s lead brand partners in beauty, fashion, luxury, confectionery and premium spirits will also be published by Globuy. These will include product reviews by the Globuy team.
Globuy will promote The Moodie Davitt Report’s platform to China’s travel retail sector and to the platform’s consumer audience in China. The Moodie Davitt Report will subsequently also publish a curated selection of Chinese consumer feedback on the chosen stories and also reveal the results of regular consumer surveys conducted in association with Globuy.

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