TÜRKIYE. Chanel has joined with Unifree and Gebr. Heinemann to open the latest instalment of its Summer Club pop-up campaign at Istanbul Airport. It launched on 1 June and will run until 31 August.
The pop-up combines matte corals and pinks with gradient shades of green and blue. Its colourful beach club setting invites travellers to explore Chanel’s extensive fragrance, skincare and makeup portfolio for both women and men, highlighting best-selling summer essentials and a variety of in-house beauty services.
A prominent display features Chanel’s latest beauty essentials, including the Hydra Beauty skincare line.
The concept showcases Chanel’s best-selling fragrances, including the Coco Mademoiselle, Bleu de Chanel, Chance Eau Fraîche and Allure Homme Sport scents.
The product selection also features the Les Eaux de Chanel and Les Exclusifs de Chanel fragrance lines.
Additionally, passengers can discover the Les Beiges summer makeup collection at the pop-up and shop a selection of travel retail-exclusive sets.
Notably, the animation includes a vanity bar where travellers can try on products with the assistance of on-site Beauty Ambassadors. The experience is designed to be interactive, with a playful photo space for capturing and sharing travellers’ favourite beauty looks. Summer-themed postcards are also available for travellers to send or keep as souvenirs.
Open 24/7, the Chanel Summer Club campaign aims to provide a memorable fragrance & beauty experience for travellers in Istanbul.
As reported, the Chanel Summer Club pop-up is also running in the UK with Avolta and in South Korea with The Shilla Duty Free. ✈
