SINGAPORE. Changi Airport has unveiled “˜The Social Tree’, an interactive installation that allows travellers to share their photo and video memories instantly and retrieve them on subsequent visits to the airport.
Hailed as Changi Airport’s largest interactive installation, The Social Tree is close to nine metres tall and is located in Terminal 1’s Central Piazza, right after the immigration counters and set against a backdrop of aircraft bays.
The Social Tree is surrounded by eight touch-screen photo booths that enable travellers to “˜attach’ their photos onto the colourful and animated crown of the structure, which is made up of 64 giant 42-inch high-definition screens. This offers a 360-degree display of various animated backgrounds including a mystical forest and the Singapore skyline. Travellers can also post photos and videos taken at the booths on their social networking profiles.
The installation also enables travellers to be part of Changi Airport’s history by letting them leave behind a photo or video of themselves which will be kept for many years to come. Travellers and their families can subsequently retrieve and relive their digital memories at Changi Airport from this “memory capsule”.
Changi Airport Group Senior Vice President for Airport Operations Yeo Kia Thye said: “We live in a world where digital communities form part of our everyday life. We hope to see The Social Tree grow into a digital community at Changi Airport, offering a connection over time for our passengers who may pass through Changi many times in their lives. It also provides a social element for our more than 52 million passengers each year to reach out to family and friends.”
The Social Tree is the latest enhancement to the Changi Experience and the result of Changi Airport Group’s efforts to continually improve the airport’s amenities and facilities. It follows the upgrading of Terminal 1 last year which saw the installation of the Kinetic Rain sculpture in the Departure Hall.
Following its launch, The Social Tree will be further enhanced in the coming months to deliver even more interesting interactive functions, the airport said.
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The Social Tree lets travellers post photos and videos taken at the booths on their social networking profiles; these “digital memories” can be subsequently retrieved in the future |
