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The “˜Shadows’ execution is positioned alongside the walkway between arrivals and departures of T1 and in T3 |
DUBAI. Chivas Regal has installed a new lightbox advertising display featuring the latest execution of its “˜Live With Chivalry’ advertising campaign at Dubai International Airport.
The “˜Shadows’ execution will be present until October alongside the walkway between arrivals and departures of the airport’s Terminal 1 and in Terminal 3.
The “˜Live With Chivalry’ advertising campaign was introduced in November 2008 with the aim of endorsing the values of modern chivalry by inspiring people to live a more fulfilled life; with honour, loyalty and gallantry.
The latest instalment of the campaign, “˜Shadows’, further explains the chivalry concept by juxtaposing images of modern-day knights with their more medieval chivalrous shadows.
Chivas Regal Global Brand Director Sophie Gallois explained: “It is the combination of really contemporary, urban scenes with chivalrous, bold and brave shadows that gives the “˜Shadows’ campaign its timeless appeal. The visuals are premium and sophisticated, but they also have a deeper meaning”.
Pernod Ricard Gulf Marketing Controller John O’Sullivan said: “As one of the world’s busiest and most culturally diverse airports, Dubai International Airport is an obvious location for Chivas Regal to promote the next instalment of the “˜Live With Chivalry’ campaign.”
“In a busy environment it is critical that communication stands out; the new Chivas “˜Shadows’ lightbox advertising display in Dubai is the first execution of this engaging design and further strengthens Chivas Regal’s super-premium status as the number three spirit in the travel retail sector.”
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