Premium chocolate brand Patchi posted a +17% sales increase in 2016 at Dubai Duty Free outlets compared to the previous year.
Patchi put its success down to the expansion of its presence in Dubai Duty Free, the development of new product lines and increased customer trust.
The brand’s Gourmandine line is available in outlets across the four Dubai International Airport concourses.
Patchi UAE Chief Executive Officer Franchise and Travel Retail Oussama Choucair said: “We are committed to strengthening Patchi’s presence in Dubai Duty Free by engaging in new projects along with the expansion of our travel retail division. We have aligned our goals with those of the UAE, especially Dubai 2020’s vision.”
Dubai Duty Free Executive Vice Chairman and CEO Colm McLoughlin commented: “Patchi’s sales at Dubai Duty Free continue to show sustainable growth, in line with our expectations as a premium brand in our chocolate and confectionery category.”
Plans for special activations and innovative festive season product lines are part of the brand’s aim to secure global expansion and brand growth in 2017, Patchi stated.
