Mondelez World Travel Retail (WTR) brand Cadbury, in partnership with World Duty Free Group (WDFG), has created what is said to be the world’s first chocolate airplane. It is on display now in front of the World Duty Free store in the Departures lounge at Birmingham Airport.
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The chocolate plane highlights Birmingham Airport’s relationship with local brand Cadbury |
The chocolate plane, which weighs over 70kg (the equivalent of 1,555 standard Cadbury Dairy Milk bars), took Cadbury chocolatiers two days to create. The creation comes complete with white chocolate propellers and the Cadbury logo. It is finished with a bronze lustre to give a metal-like shine, as well as a silver lustre for a window effect.
The plane celebrates Birmingham’s status as the home of Cadbury as well as the Trinity partnership between Cadbury (Mondelez WTR), Birmingham Airport and World Duty Free Group (WDFG). Details of the full collaboration between the three will be revealed at The Trinity Forum 2015 which takes place on 16-18 September in Hong Kong.
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Bringing the confectionery category alive: consumers engage with the plane |
Birmingham Airport Head of Commercial Richard Gill commented: “Having such a globally recognised brand at Birmingham Airport, through both its range of products within our commercial space and now this wonderful chocolate plane, is fantastic. Not only is this a fun spectacle for those jetting off from Birmingham Airport this summer, it also reinforces our relationship with Cadbury – a fellow local brand.”
World Duty Free Group Category Buying Manager – Food, UK Tim Sargent said: “This activity is a great example of a strong partnership between ourselves, the airport and the brand which has delivered something fun and unique for our customers. We welcome initiatives such as this, which really bring the category alive and also introduce a Sense of Place. Birmingham is synonymous with Cadbury and the impressive sculpture will really generate customer interest and excitement, whilst helping drive store penetration and spend.”
