NETHERLANDS. Christian Dior Parfums has partnered with Amsterdam Airport Schiphol, Kappé and Schiphol Media to showcase its luxury fragrance collections with an elegant concourse animation.
The pop-up in Lounge 2 at the Central Departure Terminal opened on 1 September and will run until 30 November.
There travellers can discover a range of 22 La Collection Privée fragrances alongside body soaps, lotions and candles.
Also showcased is Les Esprits De Parfums collection by Christian Dior Perfume Creation Director Francis Kurkdjian.
Les Esprits De Parfums reimagines five signature Christian Dior Parfums scents: Gris Dior, Lucky, Rouge Trafalgar, Ambre Nuit and Oud Ispahan.
Gris Dior is a chypre scent that pays homage to the colour of the brand’s flagship in 30 Avenue Montaigne in Paris, while Lucky is a floral fragrance that honours Christian Dior’s favourite model.
Rouge Trafalgar is inspired by the designer’s red designs, while Ambre Nuit and Oud Ispahan take inspiration from exotic flowers.
The pop-up offers the complete Christian Dior Art of Gifting ritual, creating an elevated fragrance shopping experience for travellers at Schiphol.
The 25sq m pop-up will transition from a stylish couture-inspired design to a holiday retail concept in November.
The pop-up is supported by a high-profile media campaign at the airport, in partnership with Schiphol Media. ✈
