Perfetti Van Melle has launched its new Chupa Chups Smurfs Markers travel pack at London Heathrow and Gatwick airports in the run-up to the late July release of The Smurfs 2 movie.
The travel pack, which contains eight markers, seven lollipops and one Smurf colouring book, is exclusive to travel retail. It is now listed at key airports throughout Europe and several other countries worldwide.
The travel pack is being presented on specially designed merchandising units at Heathrow Terminal 3 and Gatwick South from 17 July to 21 August. These colourful units feature high visibility Smurfs visuals along with a full range of Chupa Chups products. Promotional staff will be present at both airports to highlight the unit and drive sales of the range.
Response to the Chupa Chups Smurfs Markers travel pack to date has been “excellent”, Perfetti Van Melle said.
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The specially designed merchandising units at Heathrow and Gatwick feature high visibility Smurfs visuals along with a full range of Chupa Chups products | |
