Churchill’s Confectionery has appointed Macintyre Scott Xtra (MSX) as its travel retail distribution partner, opening up new cruise and ferry markets to company.
Known for its biscuits and sweets packaged in premium-quality embossed tins shaped like London landmarks, Churchill’s Confectionery signed an 18-month contract with MSX.
Announcing the deal, MSX said it would open up a completely new route to market for the confectionery firm, allowing it to take advantage of its growing client base, which includes Brittany Ferries, P&O, Cunard and Princess Cruises.
MSX Managing Director Nicola Ridges-Jones said: “Churchill’s Confectionery products fit perfectly into our portfolio. The unique packaging has real decorative value, serving not only as confectionery but also as a gift.
“Our unrivalled knowledge of the travel retail market tells us retailers are increasingly looking for products with this quality, offering shoppers something different.”
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Under the terms of the contract, MSX will distribute Churchill’s Confectionery’s “˜souvenir’ range, which features biscuits and sweets encased in decorative tins shaped like London buses, traditional telephone boxes and Big Ben.
It will also distribute the firm’s biscuits, fudges and sweets in art deco, floral and “quintessentially British” tins, some of which can double up as money boxes and fridge magnets.
Churchill’s Confectionery Managing Director Allan Bodnitz said: “MSX not only ticked the “˜must have’ boxes for us in terms of speed, flexibility and providing good service, but it impressed us with the way it deeply understands the industry. The fact that MSX is able to predict trends and market needs will help us to take advantage of sales opportunities.”
As part of the deal, MSX will also store and manage a quantity of the products at its bonded warehouse. It will then be responsible for picking and packing to order, before delivering the goods to their destination on time.
