Clarification: GDF creates icon on Tmall application to drive traffic

CHINA. Alibaba Dufry and GDF Plaza have clarified a report filed by The Moodie Davitt Report’s China correspondent earlier this week.

GDF Plaza has not launched a store on Tmall as indicated but has created an icon on the Tmall application (not the main Taobao application).

Users clicking on the icon enter a traffic direction page. Then when they click the corresponding zone, it directs the user to GDF’s offshore duty free mini-app and GDF’s after-travel VIP membership mini-app.

In short, the travel retailer has created a page to direct traffic to GDF’s duty free mini-app. GDF has not launched a Tmall store and cannot access any marketing product in Tmall and Taobao.

In line with our commitment to accuracy, The Moodie Davitt Report is pleased to issue this clarification.

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