USA. Clear Channel Airports has launched a digital advertising campaign for New York’s St. John’s University at John F. Kennedy (JFK) International Airport.
The Education That Elevates-themed campaign is supplemented by an 8 ft tall by 6 ft wide statue of the St. John’s University crest in a public walkthrough area of Terminal 4.
Working with Clear Channel, the University’s Office of Marketing and Communications has designed the first and only statue of its kind on display. It will be passed by more than 1.8 million monthly visitors. The illuminated structure has been built by ExpoDesign and will be on show throughout the Spring.
The St John’s campaign is focusing on residents and visitors to the five New York boroughs and Long Island, as more than 80% of St. John’s 193,000+ living alumni reside in the tristate region.
Outside of the airport, other elements to the campaign include New York bus advertising, railway platform signs, digital and static high-impact billboards at New York roadways, and 30-second spots airing on local news and connected television.
