USA. Clear Channel Outdoor (CCO) has announced a ten-year advertising contract renewal for its Airports Division with Wayne County Airport Authority (WCAA).
The agreement will see CCO continue to evolve its state-of-the-art advertising and sponsorship programme at Detroit Metropolitan Wayne County Airport, which served over 31 million passengers last year.
The win comes via a competitive tender process and continues a partnership Clear Channel Outdoor began with WCAA in 2003.
The contract includes Chandler Campbell & Daschle, Bayview Electric and McConnell Communications as local subcontractors.
CCO said its comprehensive media programme at Detroit Metropolitan Wayne County Airport will incorporate upgraded digital display technology and offer brands attractive advertising opportunities to connect with a geographically diverse and upscale audience.
The upgraded advertising programme will include new high-impact printed and digital displays, along with unique sponsorship and experiential activations, including an exclusive opportunity for premier exposure by the well-known water feature in the airport’s McNamara Terminal.
Clear Channel Outdoor, Airports Division Morten Gotterup President said: “We are excited to call the Wayne County Airport Authority our partner for another ten years.
“As Detroit Metropolitan Wayne County Airport continues to draw in a highly valuable passenger base, the advanced media products and solutions we will integrate into the space will bring brands closer to their desired audiences than before and continue to revolutionise the airport experience for millions of travellers.”
Current advertisers with major campaigns through CCO at the airport include Michigan Medicine and Michigan State University. ✈
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