UK. Clinique has expanded its star “Dramatically Different” moisturising franchise with a new product, described as the first major evolution in its 3-Step Skin Care System since 1968.
Dramatically Different Moisturizing Gel is available now in the company’s Americas travel retail doors. It will roll out to Asia this month, and to Europe, the Middle East and Africa counters in spring 2005.
The product is said to contain all the benefits of Clinique’s Dramatically Different Moisturizing Lotion, but presented in an oil-free gel formulation.
This new version is ideal for normal, oily and combination skins and, like its predecessor, works synergistically with Clinique’s Facial Soap and Clarifying Lotion, which together form the famous 3-Step trinity.
Note: In all 130 countries where Clinique is sold, the number one product in the line is Dramatically Different Moisturizing Lotion (known as DDML). One DDML is sold every four seconds somewhere in the world.
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