UK. Clinique, owned by The Estée Lauder Companies, has released a limited-edition Moisture Surge 100H Auto-Replenishing Hydrator. It is now available with World Duty Free (Dufry).
The best-selling moisturiser is available in a limited-edition green Aloe Vera decorative jar and packaging, the latter highlighting its key ingredient, Aloe Bioferment.
The Aloe is sourced from sustainable farms in Mexico that adhere to fair working conditions and eco-friendly farming methods that promote biodiversity.
To promote the expression, the brand has created a 3D digital experience where shoppers can learn more about the moisturiser’s product ingredient transformation story and Clinique’s sustainable sourcing and packaging initiatives.
The experience enables users to interact with different elements to discover Clinique’s responsible sourcing and production practices. It takes them on an interactive journey that traces the production of the best-selling moisturiser from Mexican Aloe fields through to the finished product.
This is brought to life via an exclusive NFC chip in the limited-edition packaging. The chip links to a personalised digital analysis tool that pulls environmental data such as local temperatures, pollution and humidity in travellers’ different destinations and offers bespoke skincare recommendations. ✈
