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Clinique’s new Almost Lipstick collection |
Clinique is set to introduce seven sheer new shades to its Almost Lipstick line-up. The new colours were inspired by the brand’s cult Black Honey signature colour statement. They will be available in travel retail worldwide from January 2012.
Black Honey was introduced in 1971 as a new lip gloss shade, and launched as an Almost Lipstick in 1989. Earlier this year it inspired an entire make-up collection, featuring violet and berry hues for the eyes, lips and cheeks.
The new Almost Lipstick colours feature natural nudes, pinks, violets and reds. The shade names are Tender Honey, Luscious Honey, Spicy Honey, Shy Honey, Flirty Honey, Lovely Honey and Chic Honey.
“The ultra sheer formula is a great way to experiment with different colours and introduce yourself to shades you’ve never worn before,” noted Jenna Menard, Clinique’s Global Colour Artist. “Sometimes women are hesitant to try a pink, red or nude lip – Almost Lipstick can be the perfect stepping stone into other colour families.”
She added: “When I work with women I tweak and mix shades that will be custom to them. Almost Lipstick works with your own natural colouring and the shades will allow you to have a colour that’s essentially custom to you the second it’s applied. Choose any shade and it will instantly be your own.”
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