Confectionery supplier Cloetta Global Travel Retail (GTR) has collaborated with Extime Duty Free (the joint venture between Lagardère Travel Retail and Groupe ADP) in a new bespoke promotional space at Paris Orly Airport.
The space, which incorporates local Parisian elements to heighten a Sense of Place while encouraging interaction from travellers, features Cloetta GTR’s hero brand, The Jelly Bean Factory.
According to Cloetta GTR, its introduction of a ‘gourmet’ sugar confectionery concept with a clean recipe – gelatine free, no artificial flavours and colours – and colourful branding drives its ambition to grow the sugar confectionery category.
Lagardère Travel Retail Confectionery Manager and Buyer Ségolène Corbillon said: “We are very proud to start 2024 with our first animation with Extime Duty Free at Paris Orly. The activation in the flagship store is a big success, as it creates a strong stop ratio and it dynamises the confectionery category.
“It is a great start to develop The Jelly Bean Factory brand through our network. By the end of 2023, we had already started to roll out the brand in most of our shops. In 2024, we’re reinforcing our partnership by giving it even greater visibility with the installation of personalised fixtures in selected shops across Europe.”
Cloetta GTR said it aims to attract travellers back to the shop floor with “interactive, unique and, above all, fun activations, at a time where dwell time in airports is decreasing”.
The Paris Orly promotion features a fun photo booth and best-sellers display unit. The carousel, which highlights the travel retail-exclusive The Jelly Bean Factory 175g Tube, is set to feature in over 50 locations around the world in 2024.
Cloetta GTR Global Travel Retail Manager Sven van Dijk commented: “We are kicking off the year in style with this high profile promotion (HPP) at Orly Paris. While we initiated our partnership with Lagardère Travel Retail in late 2021, last year was the year we truly took off and intensified our collaboration.
“By joining forces, we are not merely aiming to grow and develop the sugar confectionery category. Our shared purpose is to elevate and enrich the experience of travellers throughout their journey. This HPP is an example of that strategy. We wanted to pay homage to a true Parisian icon, the Notre Dame.
“In addition, this marks the official launch of our The Jelly Bean Factory bestsellers display. A sneak-peak of this was already visible at the TFWA in Cannes, but in 2024 you can expect to see them exclusively across selected airports throughout the world.” 
