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Coach offers consumers a fresh take on Poppy |
Aramis and Designer Fragrances has introduced a new feminine fragrance from the house of Coach, called Poppy Flower. It is rolling out now in selected doors in Asia and the Americas travel retail.
The juice mixes bright fruits with soft florals, and aims to inspire a mood of “whimsical beauty”, according to the brand. Key ingredients include ivy, citrus, lychee, jasmine, peony, musk, water lily and sandalwood.
“Coach Poppy Flower [the successor to Coach Poppy] has been created around the Poppy aesthetic, incorporating a fresh and light-hearted spirit with a kaleidoscope of sparkling fruity notes,” noted Karyn Khoury, Estée Lauder Companies Senior Vice President of Corporate Fragrance Development Worldwide. “The Poppy girl is bright and bold – and instantly memorable. It follows then that her fragrance is equally unique and unforgettable.”
Coach Poppy Flower is presented in the round Poppy glass bottle, topped with a silver Poppy graffiti cap, plum ribbon and purple label. The outer carton is purple, with a silver accented Poppy Flower graffiti logo print.
