Cointreau Blood Orange will be at the forefront of Rémy Cointreau promotions at the TFWA World Exhibition in Cannes next month (Stand: Marine Village Foyer 1A).
Cointreau Blood Orange sales are, according to Rémy Cointreau, exceeding expectations with promotional campaigns planned at London Heathrow Terminal 3 in November and in key Australian airports over their summer months.
 |
Launched exclusively in travel retail earlier this year, Cointreau Blood Orange is proving a strong seller for Rémy Cointreau |
Previewed by the trade at TFWA World Exhibition last year, Cointreau Blood Orange was launched exclusively in travel retail in May, and featured in “˜Show us your Cointreau Face’ activations at Frankfurt Airport with Heinemann Duty Free and at Paris Charles de Gaulle in Aelia’s BuY Paris Duty Free.
Other promotions, all supported by tastings, have taken place at Munich Airport, in the UK and in Spain as part of the Summer Drinks Festival organised by World Duty Free Group.
In the first four months since Cointreau Blood Orange appeared on shelf, it has been listed by all Rémy Cointreau’s major retail partners in the Europe and Middle East region and already represents 10% of Cointreau sales wherever it is listed, the company stated.
Rémy Cointreau Global Travel Retail Marketing Manager EMEA Hervé Buzon said: “Key to the successful launch of Cointreau Blood Orange in global travel retail has been the high visibility activations in European airports. The response of retailers and passengers has been extremely positive and, where Cointreau Blood Orange has featured as part of the full range in in-store activation, the conversion rates have been excellent, up more than +30% at selected locations.
“We are delighted with the performance of this exciting new expression so far and we anticipate further success as the new expression is rolled out with similar razzmatazz in other markets.”
“˜Show us your Cointreau Face’ invites passengers to try the three variants – Cointreau, Cointreau Noir and Cointreau Blood Orange – and discover their “˜Cointreau Face’, personalising it with props such as picture frames, hats and sunglasses. Brand ambassadors, in blood orange and white outfits, are on hand to take photographs with a digital camera.
Cointreau Blood Orange (40% abv, 70cl) joined Cointreau and Cointreau Noir as a “new pillar for the brand”, with the aim of premiumising and driving growth in the liqueur category, Rémy Cointreau stated.
Its brand campaign is inspired by the spirit of “˜la Parisienne’ and Cointreau Blood Orange targets the independent female traveller. Earlier this year La Maison Cointreau appointed French actress and model Laetitia Casta as its new Creative Director.
 |
Cointreau Blood Orange joined Cointreau and Cointreau Noir as a “new pillar for the brand”, according to Rémy Cointreau |
 |  |
Cointreau Blood Orange was created by La Maison Cointreau Master Distiller Bernadette Langlais who used blood oranges from Corsica to perfect the spirit’s aromatic profile | |
