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Fresh fragrance: Collistar’s Acqua Attiva Ice |
Italian cosmetics house Collistar has extended its Acqua Attiva men’s fragrance franchise with a new version, Acqua Attiva Ice.
The limited-edition summer scent is described as fresh, vigorous and bold. It is targeted at the dynamic, active man who is always on the go, and who looks for maximum freshness from a fragrance, without forgoing a seductive touch, according to the brand.
Composed by nose Alberto Morillas, the juice features three key accords: icy, spicy and woody. It opens with a combination of mint, grapefruit sorbet and aquatic notes, building to a spicy heart of ginger and cardamom. The base blends cedar, amberwood and vetiver.
The fragrance is presented in a reinterpretation of the original Acqua Attiva flacon, this time coloured an icy blue. The outer carton is a matching light blue with metallic highlights, decorated with an geometrical “ice cube” pattern. The ad visual depicts the flacon embedded in a slab of ice, with the strap-line “Have An Ice Day”.
Acqua Attiva Ice is available as a 100ml edt spray, complete with a cool bag gwp.
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