Coty has unveiled Daisy Petals Marc Jacobs, a collection of miniature 20ml fragrances featuring five of Marc Jacob’s most popular Daisy fragrances.
The collection includes Daisy, Daisy Eau So Fresh, Daisy Dream, Daisy Love, and Daisy Eau So Sweet and is now available in worldwide travel retail.
Each one of the Daisy Petals scents was designed by Firmenich Master Perfumer Alberto Morillas and represents a different chapter to the Marc Jacobs Daisy story.
The Daisy Petals fragrance is a floral bouquet infused with wild berry top notes, jasmine infusion heart notes, and sandalwood base notes. Daisy Eau So Fresh Petals offers sparkling ruby red grapefruit and pear top notes, balanced with wild rose and apple blossom heart notes, and musky plum and cedarwood base notes.
The Daisy Dream Petals perfume is light and airy with top notes of grapefruit and blackberry, heart notes of lychee and blue wisteria, and dry down base notes of coconut water and white woods. Daisy Love Petals offers a youthful and feminine scent with crystallised cloudberry top notes, daisy tree heart notes, and gourmand cashmere musks as its base.
Finally, the Daisy Love Eau So Sweet Petals fragrance starts with raspberry and bergamot top notes, followed by a daisy tree petal and jasmine milk heart, and a musky iris wood base.
The pocket-sized bottles come in a sleek curved silhouette with a weighted glass base and glossy white cap. The Daisy Petals fragrance bottles also feature the brand’s signature daisy chain pattern enhanced with a contrasting gold trim.
The fragrance campaign was shot by acclaimed fashion photographer Alasdair McLellan, under the creative direction of Katie Grand. It was shot in California and features the collection being held over a field of daisies.
Going strong on Globuy
As a lead business partner of The Moodie Davitt Report, Coty’s story on the new Marc Jacobs Daisy Petals collection will also appear in Chinese and with a consumer voice on fast-growing Chinese B2C WeChat social media account Globuy [玩转全球免税], as part of a new collaboration between Globuy owner Extra-Aile Media in Shanghai and The Moodie Davitt Report. Globuy aims to become “the KOL of Chinese travel retail” and already has 400,000 followers and a monthly audience of 1 million views for its WeChat social media platform promoting new launches, product availability, promotions and special offers. Underlining the strong affinity and complementary nature of the two companies’ work, Globuy has dubbed The Moodie Davitt Report “the KOL of travel retail B2B media” Under the agreement, selected stories from The Moodie Davitt Report.com’s lead brand partners in beauty, fashion, luxury, confectionery and premium spirits are also published by Globuy in Chinese. These include product reviews by the Globuy team. Globuy is promoting The Moodie Davitt Report’s platform to China’s travel retail sector and to its own consumer audience in China. The Moodie Davitt Report subsequently also publishes a curated selection of Chinese consumer feedback on the chosen stories and will reveal the results of regular consumer surveys conducted in association with Globuy. |
