British fragrance maker Molton Brown has launched its ‘made-to-last’ refillable Infinite Bottle in travel retail at key locations. As the name suggests, the bottle is infinitely recyclable, made from 100% recycled aluminum (except the pump) – underlining the brand’s commitment to sustainable luxury.
Each Infinite Bottle contains one of Molton Brown’s fragranced products: Re-charge Black Pepper, Fiery Pink Pepper or Coastal Cypress & Sea Fennel. All three are formulated using sustainably sourced, RSPO-certified palm oil derivatives – and the bottle can be refilled over and over to reduce waste.
As the Infinite Bottle is made from recycled materials, it reduces energy usage by -95% compared to virgin aluminum and CO2 emissions by -83%. When paired with Molton Brown refill pouches, which debuted in travel retail last year, the Infinite Bottle helps travelling shoppers decrease their plastic footprint by -63% compared to using standard bottles (100ml/300ml plastic bottles).
The paper used for the recyclable outer carton and tag is made from 40% recycled materials and 15% agro-industrial waste, which consists of upcycled plant byproducts from the food and drinks industry.
Molton Brown Senior Global Account Manager – Travel Retail Sophie Sponagle said, “At Molton Brown, we have been pioneers of positive luxury since the 1970s and we are delighted to bring the Infinite Bottle to travelling shoppers as the latest step in our ongoing sustainability journey.
“While creating luxury with a conscious care for the world has always been at the heart of our brand, we are hearing more calls from our consumers for greener packaging solutions. The launch of our refill collection in travel retail last year was wonderfully received and we are very pleased to extend our refill offer with this latest innovation.
“We are committed to making a change, which is why our goal is to ensure that by 2030, 50% of what we sell is reusable or refillable.”
Molton Brown products are made using sustainable natural ingredients, and are 100% vegetarian and cruelty-free. The brand manufactures all collections in England to maintain quality and promote local and greener manufacturing. To ensure the latest in sustainable measures, Molton Brown collections are also created with 50% recycled polyethylene terephthalate (rPET). ✈
