UK. As revealed by The Moodie Report 20 August, Estée Lauder will introduce Idealist Micro-D Deep Thermal Refinisher to travel retail worldwide from October. In terms of skincare, it is Lauder’s biggest second-half launch and aims to further strengthen the brand’s presence in the so-called repair sector.
Described as a breakthrough, gentle, at-home alternative to micro-dermabrasion, the product is claimed to help eliminate dullness and shine and remove dead skin cells leaving a smooth, clear appearance. Uniquely, when activated by water it heats up on contact, delivering a warming sensation to help open pores and detoxify skin.
Idealist Micro-D Deep Thermal Refinisher is recommended for use twice a week and is designed to complement Lauder’s Idealist Skin Refinisher, which to date has sold over seven million bottles worldwide.
