US. Revlon Travel Retail has announced the appointment of Geraldine Lai as regional sales director for Asia Pacific, Middle East and Africa from 1 September.
Prior to the move, Lai was area manager for Parfums Givenchy where she managed both domestic and duty free accounts in South East Asia. Lai has also worked for Shiseido and Elizabeth Arden.
Reporting to Revlon managing director global travel retail Art Miller, Lai will be based in Singapore.
“Geraldine’s appointment underscores our commitment to the global travel retail industry and most importantly the operators in [Asia Pacific and the Middle East] that have supported us as far back as 1993,” said Miller. “We are delighted to have onboard a manager of Geraldine’s proven abilities and this will help us significantly as we roll out our new marketing programme that will be launched in October at TFWE in Cannes.”
