FRANCE. Cosmopolitan Cosmetics has unveiled a new men’s fragrance from designer Willy Bogner.
Bogner Man – the seventh men’s line from the house – is being launched predominantly into central European markets from this month.
The fragrance is said to represent classical elegance with sporty accents. It is targeted at active, sports-oriented men aged 30-50, who are interested in fashion and have a positive attitude towards life, according to the company.
The juice, created by Givaudan, is a blend of woods, amber and citrus. It opens on top notes of mandarin and bergamot, leading to a heart of orange flower, jasmine and Egyptian rose. The dry-down features cedar, sandalwood, Tonka bean, musk and amber.
The fragrance flacon is a curved, silver-grey, topped with a matte silver and charcoal cap. The outer carton sports a matching blue/grey/silver livery.
The Bogner Man product line-up comprises 50ml and 75ml edt sprays, a 75ml after shave splash, and a 200ml shower gel.
The recommended domestic price points range from €19 to €48.
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