ITALY. BolognaFiere Group and SoGeCos SpA, organiser of Cosmoprof Worldwide Bologna, have signed a strategic partnership agreement with Ipekyolu, the Turkish organiser of the trade show BeautyEurasia.
The parties will work together to further develop the event, which is held annually in Istanbul. The 6th edition of BeautyEurasia is scheduled to take place on 17-19 June 2010 at the Tuyap Exhibition Centre, Istanbul.
BeautyEurasia is described as a well-established trade show. In 2009 it attracted more than 340 exhibitors from 40 countries, and welcomed more than 17,000 professional visitors.
The Istanbul show has proven to be the ideal gateway to doing business not only with the local Turkish market but also with the surrounding regions including the Balkans, Middle East, North Africa and Central Asia. More than 2,000 importers and buyers who participated at the event came from this Eurasian area, demonstrating the event’s importance as a regional show.
The organiser, Ipekyolu, has been running exhibitions in Turkey since 1999. It also has a sister company that runs shows in Kazhakistan and Central Asia; in addition it organises Turkish group participation at international exhibitions, mainly in Dubai.
Under the terms of the new agreement SoGeCos SpA, 100% owned by BolognaFiere Group, will be in charge of international marketing and, in cooperation with Fairsystem International Exhibition Services SpA (another company of BolognaFiere Group), of the international sales.
SoGeCos and its offices in Milan, Paris, New York and Shanghai will ensure that all the companies interested in developing business opportunities in the Eurasia region have professional and easy access to organising their participation.
SoGeCos Managing Director Aureliana De Sanctis said: “Ipekyolu is an ideal partner for growing our business in the Eurasian region. We share a common view on the opportunities presented to us by the Eurasia region and are delighted to collaborate on the project.”
Ipekyolu President Mahmut Er added: “Cosmoprof is the world’s leading exhibition for the perfumery, cosmetics, hairstyling, beauty, spa and nail sectors. The expertise and insight of SoGeCos and BolognaFiere Group will be invaluable to the success and growth of the show as well as to the development of the beauty business in the region”.
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