As previously reported, model Vanessa Axente is the face of Calvin Klein’s new Endless Euphoria feminine fragrance. The scent will be launched globally in February 2014.
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Model Vanessa Axente is the face of Calvin Klein’s new Endless Euphoria fragrance |
“The launch of Endless Euphoria Calvin Klein expands the already widely successful Euphoria fragrance business, bringing it to a new, youthful customer,” commented Calvin Klein CEO Tom Murry. “Like other faces of Euphoria that came before her, including Natalia Vodianova and Lara Stone, Vanessa was first seen in our brand’s runway shows and apparel and accessories campaigns – creating synergy and highlighting the Calvin Klein lifestyle offering.”
The Endless Euphoria juice is described as feminine, floral and fruity. It opens on notes of cherry blossom, mandarin and bergmot, building to a heart of violet, syringa and a pastel rose accord. The base blends bamboo, sandalwood and musk.
The fragrance is available as a 40ml, 75ml and 125ml edp spray, plus a 150ml and 200ml body lotion and 150ml shower gel.
The Endless Euphoria ad campaign features Axente in a “romantic dream”, bathed in a spectrum of dawn-inspired colours and cherry blossoms, according to the brand. She is dressed in a flowing Calvin Klein Collection dress, designed by the brand’s Women’s Creative Director Francisco Costa.
The print campaign was shot by Steven Meisel and directed by Fabien Baron of Baron + Baron, who also directed the TV campaign working with CRK, Calvin Klein’s in-house advertising agency.
Coty Prestige Senior Vice President, Global Marketing, American Fragrances Steve Mormoris noted: “Endless Euphoria is a fresh and youthful extension of the Euphoria Calvin Klein fragrance. Since its introduction in 2005, Euphoria has become a modern classic that resonates with women around the world, and is now the largest masterbrand in the Calvin Klein fragrance portfolio globally. Endless Euphoria offers a new way to embrace the sophisticated allure of the signature fragrance.”
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