For the third consecutive year, Davidoff Cool Water is renewing its partnership with the National Geographic Society, in line with the brand’s commitment to ocean preservation.
Since 2012, Davidoff Cool Water has actively supported National Geographic’s Pristine Seas programme, which aims to explore and protect the ocean. Through this programme, National Geographic has led five expeditions to explore the remote areas of the ocean in places such as the Pitcairn Islands and New Caledonia.
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Last year, Davidoff Cool Water supported an expedition to Gabon, where National Geographic explored the ocean’s floor. The trip revealed untouched deep reefs with large groupers and exuberant soft coral forests. In addition, the team completed the first dives for scientific and conservation purposes at oil rigs in Gabon. It is currently working closely with the Gabonese government and the National Park Agency to establish a marine protected area.
Supported by Davidoff Cool Water, the National Geographic Pristine Seas team recently completed an expedition to the southern coast of Mozambique, a region that is home to some of the healthiest populations of marine megafauna, including manta rays, dugongs and whale sharks. Expedition Leader Paul Rose led a group of key scientists and filmmakers to explore, survey, and document these terrestrial and marine ecosystems, and discovered that the ocean there is a globally significant biodiversity hotspot.
To increase general awareness of marine preservation, Davidoff Cool Water is set to launch a new edition of its Love the Ocean global campaign. Each Davidoff Cool Water bottle sold helps to protect 10,000sq m of ocean. To mark this renewed commitment, the male and female versions of Davidoff Cool Water – and the new Davidoff Cool Water Night Dive – will be sold in limited-edition Love the Ocean sleeves.
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Expedition Leader Paul Rose shares his Mozambique dive experience |
In addition, an exclusive edition of Davidoff Cool Water for Man 200ml has been created to celebrate the success of the Pristine Seas missions. This collector’s item will be branded with a special logo and packaged in an underwater-themed sleeve.
A new website, Love-the-ocean.com, will be launched, to broaden awareness. Each visitor is invited to post his or her favourite picture of the ocean directly on the website, or by using the #lovetheocean hashtag on social networking services such as Instagram, Twitter or Facebook.
From 1 July, for each picture posted, Davidoff Cool Water will help to protect 5,000sq m of the ocean. The site will also allow visitors to discover more about the brand’s partnership with the National Geographic Society and the past and present missions.
The pictures sent will progressively aggregate to form a giant wave of images. The best one will be selected by a special jury featuring National Geographic Explorer-in-Residence Dr Enric Sala and Pristine Seas photographer Manu San Félix. The prize is a trip with National Geographic.
Fore more information visit pristineseas.org
