Coty, Haus Laboratories and Lady Gaga are set to introduce a follow-up to the artist’s debut fragrance Fame, which was unveiled in September 2012.
That scent, described as the first ever black Eau de Parfum, was officially revealed during a typically flamboyant Gaga-esque launch event at the Guggenheim Museum in New York City.
Eau de Gaga, the artist’s second scent, will be introduced this autumn The second fragrance, a unisex scent called Eau de Gaga, will begin its roll-out this autumn. Gaga broke the news via her various social media feeds. On her Facebook page the fragrance is described thus: “For the adventurous woman and the man who loves her.”
On Twitter, Gaga revealed: “The base consists of sparkling water, lime, leather. Three things I use every day. A very clean expensive scent…It is an extremely sexy and arousing smell for all genders.”
Of the packaging, she tweeted: “I wanted it to be a timeless, elegant, luxurious bottle, something that would last forever.” Gaga also hinted that more fragrances could follow: “This is just Eau de Gaga No.1,” she confirmed.
As with the original scent, the ad campaign for Eau de Gaga was shot by Steven Klein.
