Coty bursts into flower with Chloé Fleur De Parfum

Coty has bolstered its rose-based Chloé fragrance line with the addition of Fleur de Parfum.

Chloé Fleur de Parfum, the creation of Master Perfumers Michel Almairac and Mylène Alran, is based around the heart of the rose which provides a fruity note with a hint of raspberry.

The heart of verbena flower provides a fresh, verdant note which combines with the milky, almond addition of the heart of cherry blossom.

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Chloé Fleur de Parfum is designed to evoke elegance and sensuality

The signature Chloé bottle retains its geometric shape and pleated glass with the addition of an ivory beige ribbon hand-tied to the neck of the flacon.

Chloé Fleur de Parfum is available now in European travel retail and will be on-counter in travel retail locations in the USA and Asia Pacific from October.

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Model Dree Hemingway continues as the face of Chloé fragrances in a campaign shot by fashion photographers Inez and Vinoodh

 

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