Coty Travel Retail has unveiled CK One Essence in key travel retail locations across Europe, Asia-Pacific and the Americas.
The latest expression is the reinterpretation of the classic CK One fragrance, marking 30 years since its debut.
Crafted by Alberto Morillas, the perfumer behind CK One, CK One Essence captures its original’s core characteristics while providing a formula that is twice as concentrated for a more powerful and long-lasting scent.
CK One Essence is made using a fresh blend of premium ingredients, including Italian bergamot, blood orange and organic green tea.
Coty SVP of Global Travel Retail Guilhem Souche said: “We are excited to celebrate the 30th anniversary of the iconic CK One with the launch of CK One Essence.
“This new fragrance embodies the perfect blend of heritage and modern sophistication, aligning with our strategy to premiumise our portfolio and further cementing our position as the leading partner to fashion houses. I look forward to sharing this exceptional scent with our global customers.”
The fragrance will be rolled out through vibrant retailtainment activities at select travel retail locations.
Standout elements of the promotional campaign involve interactive experiences, where shoppers can take photos alongside a giant CK One Essence bottle replica and instantly print their images.
The experience also offers product discovery, inviting travellers to explore the signature composition of CK One Essence through an educational game that reveals the fragrance’s key ingredients.
CK One Essence is housed in a refreshed bottle design featuring translucent metallic hues, complemented by sustainably made packaging that captures the signature style of CK One.
To celebrate the launch, customers will also be given the chance to receive an exclusive gift with purchase – a water bottle shaped like the CK One Essence bottle. ✈️
