INDIA. Coty Travel Retail Asia Pacific and Delhi Duty Free recently launched a ‘Fly With Me’ multi-brand fragrance discovery pop-up, in celebration of the Diwali festival of lights, at Delhi Indira Gandhi International Airport.
Located at the Beauty & Cosmetics Zone in Terminal 3, the golden-themed animation spotlights Coty’s popular fragrance brands including Calvin Klein, Marc Jacobs and Boss.
The ‘Fly With Me’ campaign also featured in travel retail in China, Malaysia and Singapore.
The high-profile activation invites travellers to immerse themselves in an olfactive discovery experience, allowing them to sample a range of signature scents including the Delhi Duty Free-exclusive Calvin Klein Eternity for Women, Boss Bottled Eau de Toilette and Boss Bottled Eau de Parfum.
The space also features interactive digital and retailtainment elements, from multi-scent tablets to select the signature fragrances, to vibrant holiday decorations such as lanterns and flowers.
Coty Global Travel Retail Senior Vice President Guilhem Souche said: “Travel retail sits at the pinnacle of retailtainment and collaborative, omnichannel innovation, and we are incredibly excited to bring this vision to life again through the ‘Fly With Me’ experience at Indira Gandhi International Airport.
“This exclusive pop-up, created in partnership with Delhi Duty Free, invites passengers on an exciting journey to not only discover signature Coty fragrances but also unique retail experiences. We are also incredibly excited to launch this joyous travel retail concept during Diwali, a particularly festive moment of the year.”
Delhi Duty Free CEO Ashish Chopra added: “In collaboration with Coty and the groundbreaking ‘Fly With Me’ experience, we’re thrilled to bring a novel fragrance odyssey to our global travellers.
“This unique pop-up introduces an immersive space that goes beyond traditional retail. As our travellers discover exclusive offerings and engage with the interactive activation, we’re excited to elevate their shopping experience during this Diwali celebration.”
Aside from the animation at the Beauty & Cosmetics Zone, Coty is hosting another activation in the International Departures Hall in T3.
To create a celebratory mood, the promotional space is adorned with traditional diyas, rangoli designs, lanterns and flowers.
The space offers exclusive travel retail sets as well as gift sets from various brands including Boss Bottled Elixir, Marc Jacobs Perfect Eau de Parfum and a fresh release from Calvin Klein – Defy Eau de Parfum.
Travellers can explore various signature Coty fragrances and select the perfume of their choice using a multi-scent tablet, which is available exclusively at the pop-up store. ✈