As previously reported, Coty has created a trio of Instagram teaser videos, to help promote Paradiso, its new flagship feminine fragrance from Roberto Cavalli. It is the first time the brand has used the medium in this way. The full TV spot will be aired today (15 January) on social networks and www.robertocavalli.com. Teasers one, two and three – and the ad in full – are featured below.
As previously reported, the scent – which aims to convey the idea of an earthly paradise, where pleasure never ends – is now being launched internationally. The face of the fragrance is Lithuanian supermodel Edita Vilkeviciute.
//www.youtube.com/embed/WxFSrC3TTsU
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The full Roberto Cavalli Paradiso ad:
