 |
Clémence Poésy returns as Chloé face |
Clémence Poésy will be the face of the new Chloé feminine fragrance from Coty, which will be launched in September. She previously served as the face of Chloé Eau de Parfum from 2008 to 2010, alongside Chloë Sevigny and Anja Rubik.
“We chose Clémence as she is a natural fit for the brand,” noted Françoise Mariez, Senior Vice President of International European Marketing Licenses for Coty Prestige, which holds the Chloé fragrance license. “To us, she defines what effortless French seduction stands for.”
The fragrance details are still under wraps, although Mariez confirmed it would reveal “a more sophisticated and seductive side” of the brand.
“Working with Clémence on the ad campaign has been such a joy,” added Chloé’s Creative Director Clare Waight Keller. “[Clémence] captures in her spirit both the effortless, free nature of Chloé but also the playful charm that is so true to the maison and what is so modern now.”
Poésy’s acting credits include 127 Hours, Gossip Girl and the Harry Potter films.
