US beauty powerhouse Coty has released Hero Parfum for men, supported by a visual campaign featuring American actor Adam Driver.
The fragrance – available in 200ml, 150ml, 100ml and 50ml bottles – has made its debut in travel retail across the Americas, Asia Pacific and Europe.
The fragrance, crafted by perfumer Aurélien Guichard, features a base of cedarwood oils with top notes of amyris and cypriol oil.
The Hero Parfum for men campaign has been directed by Jonathan Glazer and shot by Mario Sorrenti. Coty noted: “It is an exploration of self-discovery, in which a man and horse push their physical limits to embrace the extraordinary.”
Driver said: “I’m excited to announce the third fragrance in Burberry’s Hero collection. It was an ambitious project that involved extreme physicality within the wild uncertainty of nature. This line celebrates that duality.”
Guichard commented: “When creating fragrances, my first step involves a quest for meaning to make the fragrance singular and unique.
“In search of an ingredient that possesses the complexity of the modern man, I chose cedarwood, a symbol of strength, immortality and incorruptibility.
“Burberry Hero Parfum incarnates modern masculinity, striking a balance between strength and sensitivity.” ✈
