The first eponymous fragrance from French fashion house Chloé launched in 2008 and has since been bolstered by Chloé Fleur de Parfum and Chloé Love Story.
Now, the Christmas advertising campaign, comprising a short animation and print images, offers up the brand’s complete fragrance offer via Santa’s over-flowing sleigh – with a cute puppy thrown in for good measure.
The Estée Lauder Companies has revealed ‘Beauty Reimagined’, a comprehensive strategy designed to restore sustainable sales growth and enhance profitability.
The revamped management structure, in support of the new Beauty Reimagined vision, aims to create “the best consumer-centric prestige beauty company in the world and restore sales growth and stronger profitability”.
The promotion showcases the Tous LoveMe Eau de Parfum with engaging retailtainment elements while capitalising on Valentine’s Day gifting.
