DENMARK. Coty Travel Retail Europe has partnered with Gebr. Heinemann to launch a vibrant Kylie Cosmetics and Kylie Skin animation in Copenhagen Kastrup Airport. It was unveiled on 1 October and will run until the end of February.
The animation is located in the heart of Gebr. Heinemann’s duty free store in Departures. The colourful pop-up is dressed in a bright pink colour palette and features a dedicated self-care space.
The highly Instagrammable space features plenty of photo opportunities including a pink gumball machine, candy trolley, giant Kylie lip gloss and scooter.
Beauty specialists are on-site to help travellers discover Kylie’s best-selling makeup and skincare lines and highlight the brand’s vegan credentials.
Highlights include face-washing skincare sets, skin-tone foundation and high pigment lipstick shades.
The Kylie Beauty Specialists are also giving out special boarding passes that give travellers the opportunity to win a full Kylie beauty kit containing no less than 15 skincare products.
In November, Coty launched an O2O influencer activation in partnership with Danish KOL Emili Sindlev (@emilisindlev) and several other Danish beauty influencers.
The influencers immersed themselves into the Kylie universe at the pop-up and shared their favourite beauty products with their followers. The KOL activity reached an audience of 1.4 million.
In addition, Coty partnered with ooh media company Clear Channel to promote the animation with a high-profile digital media and promoter campaign at the airport. The campaign drives traffic to the pop-up and builds awareness for Kylie Cosmetics.
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