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Coty has extended its Gucci Beauty makeup range with the travel retail launch of Concentré de Beauté across the Americas, Asia Pacific and Europe.
Concentré de Beauté comes in 40 shades, catering to diverse skin tones and types. It offers five shade families and three undertones – cool, neutral and warm.
The concealer offers layer-by-layer application and medium coverage. It is designed for multi-use, to even out the skin or brighten and conceal targeted areas. The product is formulated with antioxidants and soothing ingredients including black rose oil and hyaluronic acid.
It hydrates the skin and resists creasing, while Acmella flower extract helps smooth eye bags. The long-wearing formula offers a blurred, natural finish that allows the skin to breathe.
Gucci Concentré de Beauté can be applied with fingers, brushes or sponges. The beauty house recommends pairing it with Gucci Éternité de Beauté, the transfer-proof foundation with a matte finish.
The product packaging includes a vintage-inspired floral pattern. The concealer comes in a glass tube featuring the Gucci logo and a hot-stamped golden ring.
Shot by Thurstan Redding, the concealer’s campaign portrays different characters as they navigate a typical commute on the subway. Gucci Beauty noted: “Whether used for touch-ups before work or a night out, the concealer reveals its versatility, establishing itself as an essential makeup tool that can be used anywhere and everywhere.”
Additionally, still-life images shot by Charles Negre showcase the complete range. The distinctive tubes are lined up in a casual formation, mirroring the everyday scenes of people waiting for trains on the subway station. ✈
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