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Blooming beautiful: Marc Jacobs Daisy Eau So Fresh |
INTERNATIONAL. Coty Prestige is poised to introduce a new version of its Marc Jacobs Daisy fragrance, called Daisy Eau So Fresh, this spring. The scent will be available in travel retail doors worldwide from February.
The Daisy Eau So Fresh Edition is said to capture the essence of the Marc Jacobs woman, who “inspires us to be bold, elegant, sweet and original, to take a walk in a field of grass and enjoy all that life has to offer”.
The new presentation is a reinterpretation of the original packaging. The glass flacon has been elongated, and displays the pink-coloured juice within. The signature floral cap is gold, and adorned with a bouquet of soft pink, white and neon yellow daisies.
The juice, created by Alberto Morillas of Firmenich, is a bright, fruity floral. It opens on notes of red grapefruit, raspberry, green leaves and pear, building to a heart of violet, wild rose, apple blossom, lychee and jasmine. The base blends musks, plum and cedar wood.
The advertising visual is set in southern Spain, and depicts rising model Hannah Holman in a grassy field filled with flowers, sitting astride a white horse.
Daisy Eau So Fresh will be available as a 75ml and 125ml edt spray, plus a 150ml body lotion.
