INTERNATIONAL. Coty Prestige has unveiled a new fragrance masterbrand from Joop! called Joop! Thrill.
The fragrance concept revolves around the “free, sexy” Thrill couple, and their hedonistic nightly forays into the great modern metropolis.
 |
Coty Prestige aims to give Joop! fans a fragrant frisson with its new Thrill masterbrand |
The feminine juice, created by Givaudan’s Alexandra Kosinski, features peach in the top note, lily and mimosa in the heart, and a dry down of Tonka bean and sandalwood.
The men’s scent, composed by Givaudan’s Christophe Raynaud, sees the original composition spiced up with top notes of bergamot and Granny Smith apple, leading to a woody heart, atop a base of vanilla and sandalwood.
The Joop! Thrill Bauhaus-style flacons are coloured hot pink (for women) and a deep red (for men). Each is topped with a thick, metallic cap.
The full feminine product range comprises 30ml, 50ml and 75ml edp sprays, a 150ml Voluptuous Body Lotion, a 150ml Sensual Shower Gel Cream and a 150ml Refreshing Deodorant Spray.
The masculine line-up features 50ml and 100ml edt sprays, a 100ml after shave splash, a 75g Cooling Deodorant Stick and a 150ml Invigorating Shower Gel.
The launch will be supported by both print and TV advertising. In the latter, the couple spill out of a late-night taxi ride. The man (model Benj Lee) is shirtless, while the woman (model Masha Novoselova) sports a fuchsia party dress and a black hat.
[comments]
MORE STORIES ON COTY PRESTIGE
Coty Prestige gilds JLo with new Sunkissed Glow – 14/01/09
Coty Prestige reveals Home Skin Lab programme and futuristic Lancaster Retinology range – 10/12/08
