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Coty offers a new Private glimpse of its Davidoff Silver Shadow man |
INTERNATIONAL. Coty Prestige has updated its Davidoff Silver Shadow masculine fragrance, launched in 2005, with a new version, called Silver Shadow Private. It began launching into European markets in September.
Following on from Davidoff Silver Shadow Altitude, the scent is said to reveal a little more about the night-time world of the Silver Shadow man. It is described as seductive, elegant and irresistible.
The fresh woody oriental juice, composed by Jacques Huclier and Calice Becker, opens on a fruity/spicy Pimm’s accent, blended with cardamom and bergamot.
The heart includes lavender, violet and sesame halva; the base black leather, ironwood and musk.
The bottle, with its signature square lines and rounded shoulders, features brushed metal casing enhanced by fine violet lettering. The cap is a deep grey-blue.
The product line-up comprises a 50ml and 100ml edt spray, a 100ml after shave splash, a 200ml hair and body shampoo, and a 75g deo stick.
The advertising visual depicts model Rodolfo Schweitzer reclining in the shadow of a woman, dressed in a partly undone tuxedo.
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