Coty Prestige has unveiled a new feminine fragrance from the house of Balenciaga – the brand’s first under the auspices of Alexander Wang, who was appointed Creative Director in 2012, following the departure of Nicolas Ghesquière. B.Balenciaga will be introduced in October.
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“This was such an exciting project for me because it’s my first time working on a fragrance,” noted the designer. “It was important to capture the woman, the essence, the personality of B.Balenciaga.”
The fragrance aims to deliver a new spin on Balenciaga’s heritage, according to the brand. The scent is described as sophisticated, feminine, statement-making and timeless.
The juice is green and woody; the “architectural” flacon features cracked, frosted glass that references the marble floors in Balenciaga’s original Paris boutique. The ad campaign features model Anna Ewers and was shot by Steven Klein.
